Beyond The Stats: 3 Real Reasons Why Promotional Products Are The Best Bang For Your Marketing Buck.

The Short & Sweet:

When weighing value for your marketing dollars, the advantages of using promotional merch vs. tv, radio, print, billboard or even social media advertising are staggering.  Promotional products provide a physically tangible & memorable way to build brand recognition & create customer loyalty, while offering an extremely cost-effective means to market & generate sales leads.

The Bigger Picture:

i. Promo vs. 'traditional' advertising: Typically, a TV or radio commercial would be run on a single station.  Sadly, print media ads no longer offer the scope & reach they once did, due to a steady decline in readership over the last decade.  And billboard signage is literally standing by the side of the road waiting & hoping to get noticed. The right promotional merch will give your logo some legs - Like mini, mobile billboards, offering your brand repeated daily exposure - Anywhere & everywhere you or the end user takes it.

ii. Creating Customer Loyalty: Why is this important? All the stats support the statement that it is significantly easier to keep a current customer, and grow their business, than it is to land a new prospect.  But a loyal customer's value extends far beyond the repeat business we all appreciate so much, they can also be your best allies and biggest cheerleaders - Nothing trumps positive word of mouth marketing from a satisfied customer.  A thoughtfully chosen promotional product conveys that you are paying attention.  Making customers & prospects feel valued & appreciated will inevitably foster a sense of loyalty, and a significantly greater chance of reciprocity.

iii. Cost-Effective Marketing & Lead Generation: Imagine the ability to specifically target & engage directly with any customer or prospect, while simultaneously evoking appreciation and the urge to somehow reciprocate. Now imagine being told that you can do that for pennies on the dollar of traditional marketing.  You can!  The right promotional product will allow you to engage directly, evoke the sense of appreciation & reciprocity and, through daily use, build brand awareness in a way that is unparalleled by traditional advertising - All for a fraction of the cost!

The Takeaway:

Engaging with customers & prospects on a more personal level will always pay dividends, and a useful promotional item is the perfect way to do that. Connecting & competing while staying on brand & budget - All boxes that need to be checked on the list for business survival & success.